forward means sending a message to a channel, group, or conversation. An applied word means to transfer a message, not to resend it somewhere else.

این بهترین گزینست آفرین

The English word has become a popular loan word and it's more to the point and less confusing than other options.

بازنشر
if we had to put aside the English loan word "forward" this is the best translation out there. It means what it's supposed to mean.