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Unlike other apps, Telegram never uses your private data to target ads. Sponsored messages on Telegram are based solely on the topic of the public channels in which they are shown. This means that no user data is mined or analyzed to display ads, and every user viewing a channel on Telegram sees the same sponsored messages.

Unlike other apps, Telegram doesn't track whether you tapped on a sponsored message and doesn't profile you based on your activity. We also prevent external links in sponsored messages to ensure that third parties can’t spy on our users. We believe that everyone has the right to privacy, and technological platforms should respect that.

Telegram offers a free and unlimited service to hundreds of millions of users, which involves significant server and traffic costs. In order to remain independent and stay true to its values, Telegram developed a paid tool to promote messages with user privacy in mind. We welcome responsible advertisers at:

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Sponsored Messages are currently in test mode. Once they are fully launched and allow Telegram to cover its basic costs, we will start sharing ad revenue with the owners of public channels in which sponsored messages are displayed.

Online ads should no longer be synonymous with abuse of user privacy. Let us redefine how a tech company should operate – together.
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和其它应用软件不同,Telegram 从不使用您的个人数据来定位广告。Telegram 上赞助消息的定位完全取决于公共频道的主题。这就意味着在整个广告投放过程中,不存在任何个人数据挖掘和分析的行为,每个用户在同一个 Telegram 频道上看到的都是相同的赞助消息。


区别于其它应用软件,Telegram 不会追踪您是否点击过赞助消息,当然您也不会从查看赞助消息的过程中获利。我们也会在赞助消息中阻止外部链接的使用以保证第三方机构不会监控到我们的用户。我们相信,每个人都有自己的隐私权利,任何技术平台都应该尊重这样的事实。


Telegram 为数亿用户提供着免费、无限期的信使服务,这是一笔不小的服务器与流量开销。为了维持 Telegram 的独立性以及忠于它自身的价值观,Telegram 开发了一个付费工具,在考虑到用户隐私的情况下推广带有广告性质的消息。我们非常欢迎有责任心的广告商的加入:

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赞助消息目前仍处在测试阶段,一旦其正式发布并且相关收入能够维持 Telegram的基本开销,我们将和展示赞助消息的频道主共同分享这些广告收入。


线上广告投放不应该等同于用户隐私的滥用。让我们重新定义一个科技公司应该如何运作 – 共同行动吧。
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Hello, Dec 28, 2021 at 22:35